Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy?
Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy? You’re on your own. There are few left to trust.” That’s how Dave Nadig opens his provocative essays …
Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the …
Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget
Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right …
Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms Your digital reach is down double digits. Google’s AI is answering your audience’s questions without ever showing them your …
Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers
Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers ChatGPT and Google AI summaries are killing website traffic — here’s what asset managers …