Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers

Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers

ChatGPT and Google AI summaries are killing website traffic — here's what asset managers need to know.

Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions. Google's AI summaries are giving them what they need without ever clicking through to your site. AI agents are fundamentally changing how people discover information—and most asset managers haven't noticed yet. 

In this episode, Cat and Avery break down the evolution of SEO in the age of AI, exploring how AI Overviews are stealing 37% of website traffic, why traditional keyword strategies are dying, and what content marketers in financial services need to do about it. From understanding the difference between AI, AI agents, and LLMs to rethinking your entire content strategy, this conversation is essential for anyone responsible for digital marketing in asset management.