Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget

Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget

Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right and wrong at Future Proof Festival, tackles the GEO vs AEO debate after Samantha Russell's panel, and gets real about how asset managers are burning money on events without tracking ROI. Plus: why there are now more ETFs than stocks, and what that means for investor confusion.